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Affordable Laundry Solutions
Low Cost Per Wash Built for Volume
Designed for High-Turnover Retail
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Unbelievable Wholesale Pricing
High Quality Laundry Liquid at a Smarter Cost Per Wash
Crystal Laundry is a value-led laundry detergent brand built for today’s market. We deliver reliable cleaning performance at an industry-leading cost per wash, helping retailers, wholesalers, and distributors meet growing consumer demand for affordability without compromising on quality.
Unbeatable Cost Per Wash
Designed for Volume Sales
Consumer-Led Insight
Consistent Performance
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Why Partner with Crystal?
A Brand Retailers Can Trust
Commercial Advantage
Market-Backed Strategy
Shelf-Ready Branding
Crystal offers a compelling price architecture that supports both retailer margin and consumer demand.
Every decision behind Crystal is informed by real market data and purchasing behaviour.
Clean, modern design that fits seamlessly across retail formats without alienating mainstream shoppers.
Built to Scale
Crystal is designed for growth, with flexibility to expand formats, ranges, and markets alongside our partners.
Market
Opportunity
Crystal is a value-led laundry brand built around real consumer behaviour. With Non-Bio, Bio, and Colour products, the range covers the core of the UK laundry market while delivering a significantly lower cost per wash than leading brands.
As affordability continues to drive purchasing decisions and budget labels grow at the expense of premium brands, Crystal is perfectly positioned to meet retailer and consumer demand.
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About Crystal
Crystal Laundry was created in response to a changing retail landscape. As household budgets tighten and buying priorities shift, Crystal focuses on what matters most — dependable performance at a fair price.
Our goal is simple: to provide retailers and distributors with a laundry brand that delivers value, consistency, and long-term commercial success.
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